April 7, 2020
Fredericton, N.B. – C-Therm Technologies Ltd. announced today the launch of its new corporate website for the Greater China market. This Mandarin-language website is designed to offer a user-friendly experience with easy access to essential information on C-Therm’s products and technology for audiences in the local market.
C-Therm’s thermal analysis instruments have been adopted by renowned research institutes, universities and private companies in the Great China region over the past decade. Collaborating with a strong partnership network, C-Therm has been able to adapt its marketing strategy and resources to better serve the clients with a different cultural background.
The new website offers an overview of the product portfolio C-Therm can offer, which includes the Trident Thermal Conductivity Analyzer, the TCkit and the Tx Touch Experience Platform. It hosts information on the principles of operations for different thermal conductivity test methods, technical specifications, case studies as well as contact information for local distributors. The website has a clean design and is very easy to navigate.
Adam Harris, C-Therm Technologies’ Managing Director commented: “We are excited about our new Chinese corporate website launch. It allows C-Therm’s customers, partners and the media to better understand our products and technology with the content presented in the native language of the market it serves. We believe this new site will allow the targeted visitors to have a very informative experience as we continue to grow and increase our presence in the Greater China sector.
“We’re thrilled to see C-Therm launching its new Chinese website,” Frank Sun, Managing Director of ExtraTech Analytical Ltd., C-Therm’s distributor in China commented, “very excited to be working with C-Therm in introducing their innovative new Trident Thermal Conductivity instrument to our clients in China. Our customers have really benefited from the versatility of the novel instrumentation. This is unlike anything else available in thermal conductivity instrumentation locally. The new website will be a great addition to how we communicate with our clients in sharing with them the latest news and capabilities.”
The new website goes live today, and C-Therm invites visitors to explore the website at www.ctherm.com.cn.